Jam Reward Points Branding Project.

Brief - Create the name, look and design for all marketing materials needed to launch and brand a new kind of Reward Points Card that uses social media to campaign for reward points.
Agency - Personal Project.

Info - The concept for the name came from the phrase getting something with jam on it, as in buying something and getting reward points with it. So Jam was developed into a logo as illustrated on the reward card.

Info - Large 48 sheet posters on sites entering city/town centres, to launch the Jam brand on the high street.

Info - To remind people to use there Jam card at the point of sale, a till sticker.

Info - Layout of the Jam web site home page. Social networking on the Jam web site enables people to lobby companies to give them Jam reward points on products or services. For example the Valantino Rossi fan club could lobby a mini-moto bike manufacturer for Jam reward points to be given to fans who buy a mini-moto bike.