Land Rover Defender Dealer Press Adverts.

Brief - Create concepts aimed at people who use 4x4 vehicles off road in their professional lifes.
Agency - RTA Advertising.
Info - I art directed this studio set built shot.

Info - I art directed this shot on location in the Peak District National Park.

Land Rover Dealer Visual Health Check Campaign Mailer.

Brief - Create a mailer to be sent from the Land Rover factory to all of its dealerships encouraging them to run a visual health check campaign. The campaigns aim is to generate more revenue for their service departments. This mailer explains how to run such a campaign within the dealership.
Agency - Rees Bradley Hepburn.

Info - A3 sized mailer folds down to A5 size.

Land Rover Dealer Mega Bus Back.

Brief - Create a mega bus back for Land Rover dealers to advertise their dealership in their local area. The bus back should be easily personalised for each dealership.
Agency - Rees Bradley Hepburn.

Info - The image of the Land Rover is as wide as the bus, therefore giving the impression of a giant sized Land Rover in the traffic! The only part of the image that would be personalised for the dealership would be the spare wheel cover.

Land Rover Experience Off-Road Driving Centre Photographic Library.

Brief - Create and art direct a photographic library of around 30 photographs to be used in press ads, brochures, leaflets, mailers, and web sites. No time or budget to produce visuals or a shooting list but to go on location, then conceive and art direct all the photographs on the go.
Agency - Rees Bradley Hepburn.

Info - Thinking about how shots could be used later on, like for example wether there was enough solid tone and space for headlines to be reversed out. Also looking for general cover shots, vehicle articulation shots, hero shots, range shots, lifestyle shots with models, and detail shots, almost anything someone else might require. This was all done at two off-road Land Rover Experience Centres within 4 days.